Together we can figure out your next best step
Hi, I’m Joanna, Leadership Coach and Marketing Strategist. I’ve spent 25 years helping businesses unlock growth, and I bring that same strategic lens and deep curiosity to every coaching session to help clients uncover what’s holding them back and move forward with clarity.
What lies underneath the block is the belief driving it
You make hundreds of choices every single day. What to say. What to do. What not to do. Those choices, big and small are shaped by your experiences, your perspective, and the stories you've been telling yourself. Over time those stories quietly become the lens through which you see everything, and they start making decisions for you without you even realizing it.
That's where coaching comes in. Not to tell you what to do but to help you identify what's really getting in the way. Once you understand the belief underneath the block, something shifts. You stop fighting the circumstances and start connecting to what you actually want, how you want to feel, what you're really after, and the strength and capability you already have to get there.
Whether it’s business or personal, the path forward starts here.
Professional & Business Coaching
This isn't marketing consulting. It's the deeper conversation, the one about how you show up in your work, your decisions, and your leadership. When the moment calls for it, I can
toggle into my strategist hat, bringing real-world business, marketing, and growth expertise into the conversation.
You might be here because...
You’re working hard but not moving forward the way you want to
You have a clear vision but keep getting stuck in the execution
You're avoiding hard conversations with a team member, a client, or yourself
You’re leading others but feel like you’re running on empty
You’re ready to scale but not sure how
You've lost the spark that once made this exciting
Life Transition Coaching
For people navigating change, young adults stepping into their own, and anyone who knows something needs to shift but isn't sure what, or how. You don't have to have all the answers. You just need to be willing to show up with someone who will ask the right questions, and help you find your way forward.
You might be here because...
You feel stuck in a life, or a chapter, that no longer fits
You’re overwhelmed by decisions and can’t seem to trust your own instincts
There’s a hard conversation you’ve been putting off for too long
You’re in transition and can’t find solid ground
You know what you want but you just can’t seem to get yourself there
What to expect when
we work together
A glimpse of what we dig into
Visioning and goal development
Moving through blocks, patterns, and limiting beliefs
Navigating difficult conversations
Aligning your actions and energy with your vision and values
Uncovering opportunities
Decision-making with clarity and confidence
What you gain from the work:
A real partner who challenges you and supports you
Clarity on what you actually want, not what you think you should want
A deeper understanding of yourself and what's driving your choices
Renewed sense of direction and purpose
An action plan with real accountability
The confidence to show up as the person you want to be, in work and in life
Ready to take the leap?
Start with a free 30-minute discovery call. No pressure, no pitch, just a conversation about where you are and whether working together makes sense.
What to expect on the call:
A real conversation not a sales script
Space to share your goals
Honest feedback on whether coaching is the right move
Zero obligation to continue
Meet Joanna
Joanna Katz
Leadership Coach
Masters in Business Administration, USC
As someone who is incredibly curious and thrives on connection, I've always been wired to go deeper. Not just to understand what's happening, but why, what's driving it, what's underneath it, and what it means for the person living it. That curiosity has shaped how I show up in my career, in my relationships, and now in my coaching. Connection is at the heart of everything I do. Trust is built in those moments and happens when someone feels heard and understood. That's the environment I create in every session.
I started coaching because I relish that moment when things shift. It's that point in a conversation where something just clicks, things start to align, and clients can actually feel the energy change. And I get to witness it. By the end of the session clients feel lighter, clearer, and more confident than when they started.
I have over 25 years of experience as a growth marketing leader, working with businesses from startups to established companies, driving strategy, marketing, and growth. I founded The Rexford Group, my own strategic consultancy, and most recently stepped in as a fractional leader to turn around a 20 year old commercial real estate business. I've worked across industries, collaborated with teams, and bridged connections that makes people actually want to work together. Empathy, transparency, and honest communication are instincts I bring into everything I do.
My coaching is grounded in Core Energy Coaching™, a methodology developed through iPEC, the Institute for Professional Excellence in Coaching, where I completed a year-long certification program. It means we work from the inside out, focusing on your mindset, your energy, and how you show up in your choices, your relationships, and your work. When that shifts, everything else follows.
I'm based in Los Angeles and work with coaching clients nationwide via Zoom.
Book Your Discovery Call
Let’s talk and see if we are a fit.
